That Was Rewarding

I've been an avid member of the Shoppers Optimum and the Airmiles Reward Miles bandwagons for at least the last 6 years or so. It makes sense, right? You earn points for spending money at places you're probably already going to spend it, and redeem them for rewards at a later date. I've already gotten a 75$ shopping spree from Shoppers and lots (lots!) of movie gift certificates from Airmiles (which doesn't really matter now that I'm banned from Blockbuster, now does it?)

Tonight, because I'm sick with the flu and can't sleep, I joined the HBC rewards program. It looked good - 50 reward miles for every dollar I spend at the bay. Yahoo! But then I checked out the rewards:

Get this. If I wanted to get a 14 piece knife set, I would need to redeem 1,200,000 points ... the equivelent of spending TWENTY FOUR THOUSAND DOLLARS at the Bay. Or Zellers. That's kind of pointless, don't you think? I mean, I buy my bras and underwear there, but that's gonna take freakin' years. I'm kind of depressed, actually. I don't even need a knife set.